For the Trade
If you work in wine or travel, this page is for you: sommeliers, wine educators, buyers, and travel advisors whose clients ask the question this directory answers. You know how to find a guide in your own region. The value here is the regions outside your network.
How this works
The Cellar Guest is a vetted directory, not a booking platform. There is no commission, no markup, and no fee to your client. You review the listing, you make the introduction, and the guide works with your client directly. The vetting standard is published in full, so you can judge for yourself whether it meets your bar before you put your name on a referral.
For travel advisors
The Cellar Guest is operated by DMR Travel, an IATA-accredited agency. If you are an advisor with a client planning a European wine trip and want a second set of eyes on a region, a guide, or an itinerary, write to us. We answer.
If you know a guide we should
Some of the strongest listings on this site came through trade referrals: the guide a sommelier has sent clients to for years, the one whose name comes up in the cellar rather than in search results. If there is a guide in your network who meets the standard, we want the introduction. They will be evaluated the same way as everyone else.
Write to us